Meet our Brands
Meet Our Brands
Two New Zealand-designed brands. Two distinct moods. One woman who knows style is personal.
Both Jellicoe and Deeanne Hobbs are designed by the same team, with the same care, quality and inclusive approach to fit — from XS to 4XL.
The difference is simply how you want to feel today.
Choose Jellicoe if you love:
• Bold prints, colour and personality
• Pieces with shape, detail and presence
• Clothing that feels polished and expressive
• Styles that move from everyday to occasion
• A wardrobe that makes a subtle statement
Fit feel: Flattering, softly structured, elevated and confident.
Perfect for: Events, lunches, travel, work, occasions, and days you want to feel styled.
Choose Deeanne Hobbs if you love:
• Relaxed, effortless dressing
• Natural movement, drape and comfort
• Easy layers and wearable shapes
• Pieces that feel calm, modern and understated
• Clothing that moves beautifully through the day
Fit feel: Relaxed, comfortable, artistic and easy.
Perfect for: Everyday dressing, weekends, travel, layering and feeling at ease.
Designed for Real Women
Every style we create is thoughtfully developed and fitted across a wide range of body shapes and sizes, from XS to 4XL.
We consider movement, drape, comfort and proportion — so our clothing feels good on the body, not just good on a hanger.
We design for women who live full, busy, beautiful lives and want to feel confident, comfortable and like themselves in what they wear.
Designed in NZ, Made with Care
Designed in New Zealand and made in our own dedicated factory in China, working closely with a team we know personally and trust deeply.
This close partnership allows us to maintain high standards of quality, fit and finishing, and create our collections with care and consistency.
They are an important part of our extended family.
Many women wear both
Some days call for bold confidence. Others call for effortless ease.
That’s why many of our customers wear both brands and build wardrobes that move with their lifestyle.
Need help choosing?
Our team would love to help you find the right fit, style and pieces for you.
