Founded in 1994, Jellicoe is a proudly New Zealand-designed fashion label created by Deeanne Hobbs and her husband Gareth Hobbs—Built on a shared vision and years of creative collaboration, the business continues to grow with the support of a tight-knit team who are hands-on in every part of the process.

Jellicoe – Designed in NZ

Edgy, feminine, and full of character, Jellicoe is known for its expressive prints, clever details, and relaxed silhouettes. Deeanne creates many of the prints herself—using painting, collage, and mixed media—making each piece unique to the brand. Designed for comfort, shape, and individuality, Jellicoe pieces are timeless with a twist and made to be worn again and again.

Deeanne Hobbs – Refined Edge

Launched as a sister label to Jellicoe, deeanne hobbs offers a more refined take on the same creative spirit. With a focus on luxurious fabrics, elegant lines, and understated edge, the collection is made for women who want effortless sophistication with a point of difference.

Our Philosophy

Both labels are grounded in the principles of slow fashion—built to last, designed to stand out, and created with intention. Deeanne’s passion for designing her own fabrics allows her to break free from trends and bring a unique point of view to every collection.

Wholesale

Our labels are stocked by beautiful boutiques throughout New Zealand. Visit our Stockists page to find a store near you.